Terms of Use
By accessing and using ICE AI at iceai.co.uk ("the Site"), you accept and agree to be bound by these Terms of Use. If you do not agree, please do not use the Site.
1. About ICE AI
ICE AI is an independent review and comparison platform for AI tools, operated for informational purposes. The Site is aimed primarily at UK-based professionals and businesses, though it is accessible worldwide.
2. Accuracy of Information
We endeavour to keep all tool reviews, pricing information, and feature comparisons accurate and up to date. However, AI tools change rapidly — pricing, features, and availability can change without notice. You should always verify current pricing and terms directly with the tool provider before making a purchase decision.
Nothing on this Site constitutes professional, legal, financial, or technical advice. All content is provided for informational purposes only.
3. Affiliate Links & Commercial Relationships
Some links on this Site are affiliate links. When you click an affiliate link and make a purchase, we may earn a commission from the tool provider at no additional cost to you.
Our editorial independence is absolute. Affiliate relationships do not influence our ratings, rankings, reviews, or editorial content. Tools are assessed solely on their merits. We do not accept payment for favourable coverage, sponsored reviews, or paid placements of any kind.
Where affiliate links are used, this is disclosed inline and in our footer.
4. Advertising
This Site uses Google AdSense to display advertisements. Ad content is served automatically by Google and does not constitute an endorsement of any advertised product or service by ICE AI. See Google's privacy policies for information on how ads are personalised.
5. Intellectual Property
All original content on this Site — including reviews, articles, copy, and design — is the intellectual property of ICE AI and may not be reproduced, redistributed, or repurposed without prior written permission.
Tool names, logos, and trademarks referenced on this Site are the property of their respective owners. Their use here is for identification and review purposes only and does not imply affiliation or endorsement.
6. External Links
This Site contains links to third-party websites and tools. We have no control over the content, privacy practices, or terms of those sites and accept no responsibility for them. Linking to a tool does not constitute endorsement beyond our published editorial review.
7. Limitation of Liability
To the fullest extent permitted by UK law, ICE AI shall not be liable for any direct, indirect, incidental, or consequential loss arising from your use of this Site or reliance on any information published here. This includes, without limitation, loss of profit, data, or business opportunity.
8. Privacy
Your use of this Site is also governed by our Privacy Policy, which explains how we collect and use data, including the use of cookies and third-party analytics.
9. Governing Law
These Terms of Use are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from use of this Site shall be subject to the exclusive jurisdiction of the courts of England and Wales.
10. Changes to These Terms
We may update these Terms of Use from time to time. Continued use of the Site following any changes constitutes your acceptance of the revised terms. The "last updated" date at the top of this page reflects the most recent revision.
11. Contact
If you have any questions about these terms, please visit our contact page.